What How Why???

Over the past year, we have worked intensively on Simon Sinek’s Golden Circle theme and repositioned our company COX in the process. We have taken a clear stand with a fresh corporate identity and a new website. Our values took center stage: clarity, courage and equality – they are our “WHY”.

We would like to deepen this repositioning further with the start of 2024. If you would like to find out more, we recommend the inspiring TED Talk by Simon Sinek: “How Great Leaders Inspire Action”.

You can find the link here:

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=de

What is your “WHY”? How do you differentiate your “HOW”? And what makes your “WHAT” unique?

Why is it worth investing in a corporate culture?

Blog post by Flora Otahal

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Megatrends

The areas of application of megatrends >>

Vision

The vision clearly aligns the organisation with the future, navigates through change and provides orientation and support. Understanding future-oriented trends can support you in developing a timely vision.

Strategy

The strategy comprises the successful positioning of the organisation and the development of new future markets that can be uncovered with the help of megatrends.

Innovation

Megatrends are important for developing new products and services at the cutting edge – and therefore crucial for innovation as a whole.

Communication

Understanding megatrends helps to speak a common language with customers and understand their needs – this allows corporate communication to be adapted in a targeted manner.

Relaxing holiday for the team >>

Need for relaxation:

Think about what you want from an ideal holiday. Psychologist Ilona Bürgel emphasises that this varies from person to person. Ask yourself: What is my personal need for relaxation? Rest, company, adventure, relaxation or play? Focus on what gives you pleasure. According to relaxation researcher Gerhard Blasche, a holiday is relaxing when you are satisfied.

Goals:

What goals do you have for your holiday? What four to five things do you want to make time for? It’s not necessary to have a well-timed plan, but be clear about your expectations. Make sure that your goals match your need for relaxation: If you are physically exhausted, don’t set any strenuous activities as a goal.

Return:

Make your return pleasant. Don’t start with lots of deadlines or the most demanding projects. Leave the autoresponder on for the first few days or block off the first few mornings at work to get your bearings and settle in.